September 5th, 2012

Steakhouse for Women?

By

Over the Labor Day weekend I got a chance to catch up on all the important happenings in the world – the Republican and Democratic Conventions, the financial crisis in Spain . . . and what Eva Longoria is up to.

It seems the Desperate Housewives actress is opening up a “steakhouse for women” in Las Vegas called SHe.

What makes it a steakhouse for women?

Well, it has a catwalk (you know, for fashion shows) and a dancefloor — and portions are smaller.

If that ain’t stereotyping I don’t know what is.

I gotta tell you as a woman and a steak lover, I’m afraid, Eva, this one’s going to tank.

I love steak and I love girl power, but I usually enjoy a steak out with my husband and there’s NO WAY he’d be caught dead in a place called SHe.

Even if there is a slight chance of catching a glimpse of Eva Longoria in person.

In trying to cater to women I think Eva’s forgotten the most important thing – we like to hang around with men.

And many of them have an aversion to catwalks.

Sorry, Eva, but you might want to rethink your concept here. Alienating 50% of the market (and in turn the other 50% who love them) makes for some pretty tricky math on the old P&L statement.

You can read about SHe in depth here.

As for me, I’ll stick with grilling my own steak at home – one without smaller portions – and we’ll do without the fashion show. It’s a win-win.

What do YOU think of this new concept? Am I off base here? Is Eva really a girl genius?

Photo courtesy of Al Bello/Getty Images via Today.com.


  • Dyan Leipheimer

    Food that you made yourself is always more satisfying, even though it may have taken longer to make and no-one but you would even consider eating it.

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About Me

Hi! My name is Dena P., and I love steak. In fact, I’ve been on a quest for the perfect steak for a few years now.

I love experimenting with food and I like to get my family, friends and neighbors involved. They add a lot to my cooking experience by helping me perfect techniques and sharing recipes.

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