September 5th, 2012

Steakhouse for Women?

Over the Labor Day weekend I got a chance to catch up on all the important happenings in the world – the Republican and Democratic Conventions, the financial crisis in Spain . . . and what Eva Longoria is up to.

It seems the Desperate Housewives actress is opening up a “steakhouse for women” in Las Vegas called SHe.

What makes it a steakhouse for women?

Well, it has a catwalk (you know, for fashion shows) and a dancefloor — and portions are smaller.

If that ain’t stereotyping I don’t know what is.

I gotta tell you as a woman and a steak lover, I’m afraid, Eva, this one’s going to tank.

I love steak and I love girl power, but I usually enjoy a steak out with my husband and there’s NO WAY he’d be caught dead in a place called SHe.

Even if there is a slight chance of catching a glimpse of Eva Longoria in person.

In trying to cater to women I think Eva’s forgotten the most important thing – we like to hang around with men.

And many of them have an aversion to catwalks.

Sorry, Eva, but you might want to rethink your concept here. Alienating 50% of the market (and in turn the other 50% who love them) makes for some pretty tricky math on the old P&L statement.

You can read about SHe in depth here.

As for me, I’ll stick with grilling my own steak at home – one without smaller portions – and we’ll do without the fashion show. It’s a win-win.

What do YOU think of this new concept? Am I off base here? Is Eva really a girl genius?

Photo courtesy of Al Bello/Getty Images via